The company says the agents enable “retailers to make real-time recommendations to their in-store customers, streamline internal collaboration and gain a better understanding.” With Retail Live Store, Pulse assists sales assistants as an instant translator, useful in areas in which there are customers of different nationalities. Customers’ and sales assistants’ words are translated in real time. In addition, Pulse immediately analyses and synthesizes customer data such as purchase history, size and color preferences, repeat or non-recurring customers, via a tagging system. Another Pulse use in Retail Live Store the AI technology will listen to conversations between customers and sales assistants in real time and formulate recommendations based on the exchange. , a task management platform, can improve communications between head office and stores, and the management and control of field operations, Cegid says. It can also write content for store teams. With Retail Intelligence utilizing Pulse, managers can ask questions in natural languages about topics such as sales, product return rates, discounts and promotions.