“We are going to spend a lot of money educating the CPA channel about our products,” said Marshal Kushniruk, the company’s EVP of business development. He noted that the company has “tried to get the right people to get CPAs to endorse our product and to be knowledgeable about our product.” That included hiring Brian Austin, who had worked at SpeedTax before that company purchase by CCH this year, as director of accountant and industry relations. Kushniruk noted that CPA firms participating in channels often support the effort of resellers. Meanwhile, Avalara said it had become a Gold Industry Partner with Magento, which markets an eCommerce platform. Avalara said Magento had more than 100,000 online merchants.