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XERO NARROWING FOCUS Featured

 Xero is concentrating on key areas of the business, Diya Jolly chief product and technology officer said at the company’s recent Xerocon conference. She said the cloud software company will concentrate on core accounting, payroll and payments.

Moreover, Xero is shoring up its accounting software “We need to close key gaps in core accounting in the U.S. and Canada,” Jolly said during her keynote, but added, “We have made a tremendous amount of progress.” One major area of progress is direct bank feeds. Jolly said in the last year, it went from 20 direct feeds to 7000 and it plans to add hundreds more over the next year, along with working with multiple aggregators. It also added bank reconciliation to a period feature which enables users to more easily identify discrepancies between bank statements and entries in Xero. Concentrating on core areas also means providing more functionality through third-parties. “We will leverage our ecosystem,” she said and that the company will allow customers to choose the software best meeting their needs. In addition, Xero is making it easier to report bank feed disruptions. A beta test is enabling those who believe they have experienced a disruption by press a button within Xero. “We will investigate the disruption immediately,” she said.

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