"The dramatic growth of the company's new and existing business sales force prompted greater focus at the executive level and the new CMO role was created to deliver highly focused executive leadership of the marketing function," the company said in a prepared statement. The statement said further that Avalara wants to accelerate its already rapid growth.
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AVALARA HIRES CMO Featured
Avalara has hired Michael J. Turner as its first chief marketing officer. The Bainbridge Island, Wash.-based sales tax vendor said Turner was most recently CEO and president of 1-800-DENTIST and served there from July 2010 through February this year. He was CMO at LegalZoom from 2005 through 2010 and EVP of Teleflora's consumer business from 2001 through 2010. Avalara noted the growth in its executive ranks reflects the course of its business.
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