“Organizations everywhere have a massive opportunity to build AI-powered digital feedback loops for predictive power, automated workflows and, ultimately, improved business outcomes,” Microsoft CEO Satya Nadella said in a prepared statement. The companies are pictured as founding partners of the initiative so we should expect more companies to join in producing the software Rosetta Stone. The model will provide for use of a common data lake service on Microsoft Azure. The announcement said companies will be able to “harmonize siloed data” and to move data of all types to and from the data lake. Additionally, they will be able to “create data-powered digital feedback loops for greater business impact”. And they will able to build intelligent applications that natively understand data, relationships and metadata spanning multiple services from Adobe, SAP, Microsoft and their partners.” Give the history of software, I also wonder how long it takes for developers to branch out with their own particular version of the common language? Executives from three major companies—Coca-Cola Company, Unilever, Walmart—were quoted as expressing support. The quotes do not suggest anything is being tested at this point and appear to be votes in favor of the technology direction.