Estimated reading time: 1 minute, 5 seconds
A FRUGALER CONVERGENCE
Although Microsoft succeeded in bringing attendance of Convergence back to 8,500 from 6,500 last year that was still short of the 10,000 for 2008. Still, it was a good achievement in this economy and reflected the most incessant marketing of a conference in this market in recent memory. But there were signs that money was spared. First, the hotel key card sponsor was Microsoft Dynamics. N
ext, when I performed the annual ritual of empting the contents of the conference bag on my bed, not one flier from an ISV fell out. There was just a spiral notebook and the conference guide, which has replaced the formerly separate exhibitor booklet and session booklet. The exhibit hall floor had the usual more than 200 vendors. But the largest booths all appeared about a size smaller than normal and one exhibitor confirmed that his company had cut back a size. Even areas with smaller booths seemed more jammed together. Convergence 2009 and 2010 each offered 20 hours of expo time. But this year, the exhibit hall was located near other conference events as opposed to being on the far end of the New Orleans Convention Center. One vendor said his company had more leads in one day than in all of the 2009 show. I’d say both Microsoft and the vendors were much happier than last year.
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