Machayya is a senior marketing manager based in Fargo, N.D. According to his Linkedin page, he joined Great Plains in April 1998 and made the move to Microsoft with its acquisition of the former company in 2001. But it looks like Microsoft has left at least some potential Master VARs a bit wary about its intention to carry through in light of its encouragement of resellers to consider a franchising program before scotching the concept a few months ago. At least three company names have come my way as being interested in the program. The most likely appears to be New Jersey's SBS Group since it is building a channel network already. Some of the larger Interdyn group members might be interested.
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MICROSOFT TO HOLD MASTER VAR WEBINAR
Microsoft plans a September 27 webinar to explain its Master VAR program. That's according to a posting by Kevin Machayya on the Microsoft Dynamics Partner Community Blog. His explanation is that "Master VAR is a unique partnership model designed to strategically drive growth for resellers and Microsoft through effective intra-channel partnering. Please join us to learn more about the program, whether it’s right for you, and how to participate."
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