The rebranding of Sage products reminds me of the rebranding of musician Prince Rogers Nelson - you know - "Purple Rain" fame. While googling that character he was named I found it reproduced on the Web as "O(+>)", but more often as (TAFKAP). Did you know Prince was once called "Skipper" early in his rebranding history? He is now known as Prince. Sage 100 (formerly known as MAS 90, MAS 200, MasterBuilder or MIP) - I'll explain it to my prospects if they ask. I’ll use the Prince analogy, Sage 100 (TSFNAMMMM).