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INTUIT/INTACCT OFFER RAISES QUESTIONS

intacct-quickbooksA joint mailing by Intacct and Intuit to QuickBooks customer raises a lot of questions. The answers are going to have to come in the form of speculation for the moment as the official Intuit explanation is "it’s just a limited test campaign. Intuit is dedicated to supporting our customers, even those who ultimately outgrow our solutions, and through this test we hope to better understand the needs of these customers."

 

That is from a spokesperson and settles nothing about an offer that thanks QuickBooks customers for their loyalty but admits that some larger customers have informed Intuit that "they now require more advanced functionality as they have grown."  The mailing then refers these customers to Intacct's Best Practices Financial Management Kit. The first message here is that Intuit doubts it can move upmarket with a cloud product. What other reasons would there be? QuickBooks Enterprise Solutions has been a hit on the desktop but there's is nothing on the SaaS front that seems ready for this market. QuickBooks Online is not doing anywhere nearly as well as Intuit would hope. Intuit has struggled to reach the cloud. During the current quarter, it struck a deal BigTime to incorporate that SaaS vendor's features into the online practice management application that Intuit has been trying to get to market over the last year. The Intacct move suggests Intuit is feeling its way toward a similar solution for its needs on the ERP side. I referred to the BigTime deal as a punt. This is more like your girlfriend complains you can't meet her needs so you offer her another guy's phone number. Sage could have a really nice campaign aimed at Intuit: "Why buy from a company that can't meet your needs if you grow?"

 

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