SAP has named Jonathan Belcher as chief marketing officer. Belcher was CEO of Pilot Software before its purchase by the German software giant. And perhaps the most pertinent point in his background at the new GAP is that Belcher served as marketing EVP “focused on streamlining field, solution, and partner marketing.” There’s that word “partner” again and SAP has not strayed from its message that its growth will come from the channel.
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SAP NAMES CHIEF MARKETING OFFICER
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